It’s no secret that women are often unsuccessful in securing adequate funding to scale and grow their businesses. For women of color, these experiences can be even more pronounced.
The 2018 State of Women-owned Businesses Report found that in 2018 women of color comprised 47% of all women-owned businesses and that the number of companies owned by women of color grew by 163%. After non-minority women, Black women make up the largest segment of women-led businesses, the report indicates.
Nicaila Matthews Okome decided to spotlight these untold stories of female entrepreneurship and highlight the different trajectories of successful Black female business owners.
In 2016 Nicaila started a podcast, Side Hustle Pro, that features interviews from black female entrepreneurs who have successfully turned their side hustle into a profitable business. Now three years later, the podcast has amassed over two million downloads and was named “the perfect entrepreneurship podcast” by Mashable.
Nicaila sat down with Forbes to discuss what she’s learned through her podcast, how women can successfully launch a profitable business and what she wishes she knew when she started her side hustle journey.
Janice Gassam: What sparked your desire to start you own podcast? Why was it important for you to highlight black female entrepreneurs?
Nicaila Matthews Okome: What sparked the idea for Side Hustle Pro, well it was a gradual process that led me to launch the podcast. First, coming out of grad school I didn’t have a job initially. When I moved back to Washington D.C., I struggled to kind of find my place as someone with a social media marketing background, very creative media background in the political capital of the United States and I really wasn’t sure where I was going to land so while I was searching, I started to take matters into my own hands and started to write again, started to use social media to market and promote my own work, as a way to kind of build a portfolio…and attract employers. As I was doing that, I started to realize that I just genuinely enjoyed writing but more so talking to Black women…who were working but finding a way to nurture their multi passions through side hustles. I started doing those interviews, just as a side thing on the blog and then I eventually shifted completely into focusing on interviews and after a while, that blog grew into a podcast…I just wanted to do justice to their stories and I wanted people to hear their answers and not have to edit it down.
Continue on to Forbes to read the complete article.