These are the 4 surprising lessons I learned when I started managing people for the first time

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woman manager leading a conversation at a conference table

By Rousseau Kazi

When I first moved into team management from product management, I quickly learned that managing people is very different than managing a product.

As it turns out, people are complicated.

I had the wrong expectations about what it would take to be a good manager, something I’m sure many people can relate to.

Becoming a manager for the first time requires a lot of trial and error, and no matter how diligently you prepare, mistakes are inevitable.

That being said, the following lessons have helped me navigate this transition, and I hope that they can help those who are undertaking their managerial journey for the first time.

Lesson one: Products don’t fail silently, people do

Mistaking silence for satisfaction is one of the most common mistakes new managers make. When you manage a product, there are alerts and other objective measures that notify you when something is wrong so you can fix it. People don’t come with warnings, and often, they’re suppressing their feelings.

As a new manager, it’s easy to assume that people will come to you when they have a problem, but chances are this won’t happen. Many find it intimidating to approach a new manager, so they avoid doing it altogether. The truth is, we’ve cultivated work environments where people are hesitant about speaking up. This might be because of fear stemming from a reaction. It might also be because they have been burned in the past.

Solution: Take the time to get to know your team

As a manager, you need to recognize that people will fail silently. It’s vital to make time to get to know your team so you can better sense when things may not be going well. Acknowledge that you’re probably bad at asking the right questions to really understand what’s going on, so make your intentions clear. Make it known that you don’t view “asking for help” as a weakness and all you want to do is help. Setting up simple processes/channels that enable your employees to reach out to you when they need your support is a great start.

Understanding that silence doesn’t mean success is in itself a step in the right direction. Next, get to know your team inside and out. Learn their habits, likes, dislikes, and pet peeves. As trust between you and your employees develops, they may start to be comfortable around you and may start to ask you directly for help and advice.

Lesson two: Products don’t have fear, people do

Something else that is disproportionately apparent in people versus products is emotion. To be even more specific, it’s fear. Fear drives so many things within us, and it’s common for many to relate negative emotions to something they’re afraid of. Work is no different—since so many people derive purpose from their role. Fear manifests in the workplace in many different ways. People don’t want to seem weak at work because they associate that with not excelling (even though we’re all afraid of something). As a result, fear commonly manifests as anger. When you’re angry, you can talk about what you’re scared of without seeming weak because you’re blaming it on something else. Products, on the other hand, don’t have this negative compounding effect built into them.

Solution: Remind yourself that everyone is afraid of something

Always keep in mind that everyone is likely afraid of some scenario. Try to understand what that is and then do whatever you can in your power to prevent it from happening. Get to know your team and what excites them. Aim to create safe spaces for them to open up so you can help prevent any future destructive behaviors.

Lesson three: Products don’t get lost in their emotions, people do

One thing that’s hard to come to terms with is understanding that as a manager, you have explicit power. Even if you understand that you have the privilege of helping facilitate people’s careers—it doesn’t stop you from being human. It doesn’t stop you from getting upset when someone on your team is upset with you, and it doesn’t stop you from having those same destructive tendencies that they have. The only difference is that when you do it, it’s worse. Your blast radius is so large that if you let yourself get lost in your emotions, you’ll never be the safety net that your team needs you to be.

Solution: Learn to let go of your ego

Keep in mind that if someone is upset, they’re probably just afraid of something. Every minute you waste defending your ego is a minute you’re not spending on getting to the root of their fear. The faster you get there, the quicker you can actually solve the problem.

Lesson four: Products don’t require you to earn their trust, people do

Just because you’re their manager doesn’t mean that people will respect or trust you. We’ve all had managers who we held to a very high standard. But the second you become one yourself, many of us forget that. Chances are, you have a lot more empathy with what managers go through now than what you did back then, and the longer you are in your role, the less you remember what it was like to not have explicit power.

Because of this, some people just assume that trust is implicit. They expect that their team will have their back and trust their decisions. As a result, they put in less thought when it comes to validating their choices, they don’t put in the extra effort to get to know their team, and they don’t go above and beyond to prove to their team that they are there to help. But respect doesn’t automatically come with a title change. It’s something that you need to earn. Your team, or report, will never reach their full potential if you don’t earn their trust first.

People are more complicated than products. Most managers know that in theory, yet are often in for a rude awakening when they start to encounter the realities of their new role. When a product fails, you can intellectualize it. When a person falls, the impact is significant and in many ways—it falls on you.

Continue on to Fast Company to read the complete article.

2020 Hot Jobs

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African American woman working on her laptop

Looking for the next big thing? Here are some of the hottest jobs for 2020.

Application Software Developers

Annual Wage: $103,620

Entry-level education: bachelor’s degree

Job outlook from 2016–2026: 24 percent (much faster than average)

Application software developers develop the applications that allow people to do specific tasks on a computer or another device.

Biomedical Engineers

Annual wage: $88,550

Entry-level education: bachelor’s degree

Job outlook from 2016–2026: 7 percent (as fast as average)

Biomedical engineers combine engineering principles with medical sciences to design and create equipment, devices, computer systems, and software used in healthcare.

Carpenters

Annual wage: $46,590

Entry-level education: high school diploma or equivalent

Job outlook from 2016–2026: 8 percent (as fast as average)

Carpenters construct, repair, and install building frameworks and structures made from wood and other materials.

Genetic Counselors

Annual wage: $80,370

Entry-level education: master’s degree

Job outlook from 2016–2026: 29 percent (much faster than average)

Genetic counselors assess individual or family risk for a variety of inherited conditions, such as genetic disorders and birth defects. They provide information and support to other healthcare providers, or to individuals and families concerned with the risk of inherited conditions.

Home Health Aides

Annual wage: $24,200

Entry-level education: high school diploma or equivalent

Job outlook from 2016–2026: 41 percent (much faster than average)

Home health aides and personal care aides help people with disabilities, chronic illnesses, or cognitive impairment by assisting in their daily living activities. They often help older adults who need assistance. In some states, home health aides may be able to give a client medication or check the client’s vital signs under the direction of a nurse or other healthcare practitioner.

Nurse Practitioners

Annual wage: $113,930

Entry-level education: master’s degree

Job outlook from 2016–2026: 31 percent (much faster than average)

Nurse practitioners coordinate patient care and may provide primary and specialty healthcare. The scope of practice varies from state to state.

Solar Energy Technicians

Annual wage: $42,680

Entry-level education: high school diploma or equivalent

Job outlook from 2016–2026: 105 percent (much faster than average)

Solar energy technicians or Solar photovoltaic (PV) installers, also known as PV installers, assemble, install, and maintain solar panel systems on rooftops or other structures.

Statisticians

Annual wage: $87,780

Entry-level education: master’s degree

Job outlook from 2016–2026: 33 percent (much faster than average)

Statisticians analyze data and apply statistical techniques to help solve real-world problems in business, engineering, healthcare, or other fields.

Physical Therapist Assistants

Annual wage: $58,040

Entry-level education: associate’s degree

Job outlook from 2016–2026: 30 percent (much faster than average)

Physical therapist assistants, sometimes called PTAs, work under the direction and supervision of physical therapists. They help patients who are recovering from injuries and illnesses regain movement and manage pain.

Wind Turbine Technicians

Annual wage: $54,370

Entry-level education: postsecondary nondegree award

Job outlook from 2016–2026: 96 percent (much faster than average)

Wind turbine service technicians, also known as windtechs, install, maintain, and repair wind turbines.

Source: bls.gov

6 things to consider when choosing a job interview outfit

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man shaking hand of femal job interviewee

While it may seem like the interview suit is a thing of the past, a fair number of hiring managers may disagree.

In a new Accountemps survey of senior managers, the overwhelming majority (94%) said what you wear to a job interview matters. But managers were split on how to get the attire right. More than one-third said candidates should always wear formal suits, while an almost equal number said it all depends on the position or department at the company.

Figuring out just how formally to dress can be tricky, because industries and companies vary wildly when it comes to what people wear to work, says Michael Steinitz, senior executive director for professional staffing services at Robert Half and the global executive director of Accountemps. If you show up completely out of step with company norms, you could risk leaving the impression that you’re not a cultural fit.

“Depending on that dress code, we still recommend, and what hiring managers tend to say is, you don’t necessarily have to be a 100% match, but maybe one step above,” he says.

Determining what “one step above” might mean is another challenge, though. And even that might not be right for very conservative industries. So, before you attempt to plan your dress for a successful interview, keep these six tips in mind:

1. GET MORE INFORMATION
Today, you have more options than ever to do some sleuthing beforehand, says image consultant Sylvie di Giusto, author of The Image of Leadership. If you’re working with a recruiter, ask that person for some insight about what to wear. Look into industry norms; dressing for a job as a financial analyst will likely be different than dressing for a job as a retail buyer or creative director.

Geography may also play a role in what you wear. The Accountemps survey found that, in New York, Miami, and Washington, D.C., more than half of hiring managers (54%) want to see you in a suit when you show up for an interview. The size of the company may matter, too: 40% of managers at companies with more than 250 employees prefer suited candidates, while just 31% of managers at organizations with 20 to 99 employees expect to see you dress formally for an interview.

Get some insight by checking out the company website and social media accounts. Consult websites and social media accounts of industry events that company employees have attended to get a sense of what people wear in different environments. You have various avenues available to gather information, di Giusto says. Use them.

2. DRESS “ASPIRATIONALLY”
You want the people interviewing you to see you as capable of doing the job for which you’re being hired and then some. “Your appearance is your logo,” says Sheila A. Anderson, founder of Image Power Play, an image branding agency, and author of I.C.U.: The Comprehensive Guide to Breathing Life Back Into Your Personal Brand. “Your clothing is the first filter. It gives clues to what you believe in. Think of the clothes you wear in terms of visual data. They help others makes sense of who you are and what you stand for.”

So, think about the requirements of the job you’re seeking, and dress to be appropriate for the most professional circumstances you’ll face. For example, will you be going on sales calls to new clients? Show up as you would for such meetings. You want the hiring manager to feel comfortable that you’ll represent the company well, Anderson says.

3. CHOOSE CLOTHES THAT FIT
It may be tempting to reach for the old standby outfit, but if it’s too big or small, that may be a mistake. The importance of wearing clothes that fit you can’t be overstated, Anderson says. If your clothes are too big or long, they may look sloppy. If they’re too tight, they may be unflattering and make you uncomfortable, which can be distracting and have a negative effect on interview performance or body language.

4. MIND THE DETAILS
Regardless of how formally you dress, details matter, Anderson says. Clothes should be neat and pressed. Avoid scuffed shoes, pilled sweaters, or clothes with other signs of wear and tear.

And, while some suggest wearing a memorable statement piece, di Giusto advises caution here: “On the one hand, I say yes, you can show your personality.” That may mean a great silk pocket square in a suit, a pop of color on your socks, or a great piece of jewelry to show your creativity and style. But, if the piece is too over the top, it could backfire. Opt for tasteful instead of attention-getting.

5. REFLECT YOUR STYLE
This generally isn’t the time to test out a whole new look or a style that isn’t comfortable for you, Anderson says. Buying a very on-trend outfit that isn’t really representative of who you are could leave your interviewer with the wrong impression. “Stand out for who you are not with what you are wearing. You want the interviewer to focus on you and not be distracted by what you have on,” she says. At the same time, update your look to reflect trends. Choose cuts of clothing and shoes that reflect a modern style.

Continue on to Fast Company to read the complete article.

Rihanna Launches Another Big First: A Visual Autobiography

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Rihanna pictured in gold and black long dress at her book launch party

With only two months left in the year, Rihanna continues racking up a number of big wins. Recently at New York City’s revered art institution, the Guggenheim Museum, the fashion and beauty industry disrupter celebrated the release of Rihanna, the lavish large format book that features 1000 photos—many never seen before images from her days growing up in Barbados to candid moments between her global jaunts with friends and family.

As Rihanna welcomed invited guests—including many Navy fans—to the book launch, she acknowledged the book’s many contributors and artisans, including the Haas Brothers, who she said “they decided to do something this huge and dream this up with me.”

But the celebrated multihyphenate couldn’t finish her next acknowledgment after simply saying three words, “my bestie Melissa.”

The crowd erupted into thunderous applause for her long time friend Melissa Forde, who has a number of photographs featured in the book. “Thank you for these intimate images of life,” said Rihanna. “I didn’t even know the camera was here.”

She also thanked her tour photographer Dennis Leupold, who has shot a number of ESSENCE covers including Idris Elba, Taraji P. Henson and the cast of Black Panther, by calling him “a legend in his own right.”

Rihanna book is pictured opened with two pages filled with photos

And if Rihanna, which is 504 pages and weighs 15 pounds, wasn’t special enough, the artist has created three other unique editions. Already available, the Fenty x Phaidon edition, “This Sh*t is Heavy,” includes a copy of the book and a tabletop bookstand inspired by Rihanna’s hands. On November 20, the Luxury Supreme edition is signed and numbered by Rihanna and a “Drippy + The Brain” gold toned bookstand covered with a bespoke black vermiculated fabric (together it weighs 126 pounds). Lastly, the Ultra Luxury Supreme edition, entitled “Stoner,” includes a Portugal marble pedestal.

Rihanna will be available on October 24.

Continue on to Essence to read the complete article.

Meet NBMBAA’s New President & CEO: Kay Wallace

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Kay Wallace of the National Black MBA Association stands with a dress suit on in front of a NBMBAA logo filled canvas for picture taking

Kay Wallace lives by the quote, “Results. Period.” The new president and CEO of National Black MBA Association—which just held its 41st Annual Conference and Exposition in Houston, Texas—is all about achieving results. Black EOE Journal attended the action-packed conference in September and had the pleasure of speaking with Wallace about her goals as new president of NBMBAA.

Tell us about your background and how you became the new president of NBMBAA.
I have a degree in chemical engineering from the University of Alabama and a master’s in business administration from Harvard Business School. My experience is strategy and operations; I was the deputy chief operating officer of the Olympics in Atlanta, and I worked for Coca-Cola in South Africa after the fall of apartheid. I’ve worked for McKinsey & Company and Dow Chemical, have had experiences inside and outside of the U.S., and have worked for nonprofit startups, which is all part of my background before coming to National Black MBA.

What are your goals for NBMBAA, now that you’re the new president?
Meeting the needs of our 16,000 members is number one. That we’re providing products, services and programs that are relevant to them. We are always engaging in conversations with them, about what they need and what will be of value to them. Number two—the organization is going into our 50th anniversary next year, and we want to make sure that not only do we celebrate where we’ve been, but we also take that same celebration to where we’re going. That is part of my vision for the organization— to be clear about what we’re going to do to make sure there are more black people in corporate America, that there are more entrepreneurs and that we are also building and retaining wealth within black families. Education, development and wealth generation—those are three parts of our mission that we’ve been focusing on in the last 50 years and will continue to do so.

Why do you think it’s important for students to join NBMBAA?
Fifty years ago, this organization was created out of a need. That need still exists today because in a lot of places in corporate America, there’s still very few of us, meaning black people. Students should look into joining this organization because it is made up of people who have been where you’re going. Some of them are still there, so they can provide the same things to you. Students can network with people who know and understand what they may experience. Then bring together those experiences for professional development. You can do it at your chapter and then nationally when we come together. Here, you are going to meet thousands of people like yourself—that in itself is very powerful.

What advice would you give to a student looking for their next job or career at the expo?
The first question I would have to ask is, “what is your vision; what do you want?” Because what has to be talked about is within the context of what their desires are. Once I understand that, I’ll be looking at the 170 companies on the career floor that can provide opportunities to meet their needs. Sometimes we find that students will be thinking about their major, but not all the companies they can work for are based on their degree. They may have their sights set on a particular industry, like a marketing company. A student may say, “I’m in marketing, I want to work for Coca-Cola, or I want to work for Pepsi.” But when you broaden their vision to understand that there’s marketing in everything, all of a sudden, companies out of the 170 that they weren’t considering, they realize they can interview there.I would then tell them, “is there an entrepreneurial opportunity for you here?” If your vision is to own your own company, then think about what’s the best company to work for, that will allow you to learn while you’re there so you’re able to start your own without starting from scratch.

To learn about the National Black MBA Association, visit nbmbaa.org

Inside Tyler Perry Studios’ Grand Opening Gala with Oprah, Spike Lee, Tiffany Haddish, Beyoncé and More

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Tyler Perry pictured with celebrities at his studio opening gala

In a speech celebrating the opening of his brand new 330 acre studio in Atlanta, Ga., Tyler Perry challenged his guests to dream bigger, like he had, while turning the former Army base into his personal production play land.

But even the biggest dreamers — and the biggest names in entertainment — couldn’t be prepared for all the multi-hyphenate creator had in store at his recent grand opening gala.

“For people to drop what they’re doing in their very busy schedules to come and join me in this moment is beyond anything I could’ve imagined. It makes me happy. It makes me want to cry. It makes me grateful. It’s just I’m beyond,” Perry told Variety on the red carpet as the festivities kicked off. “I’m over the moon right now.”

The centerpiece of the evening featured Perry’s tribute to trailblazing black stars who inspired him — Oprah Winfrey, Denzel Washington, Spike Lee, Will Smith, Halle Berry, Sidney Poitier, Whoopi Goldberg, Cicely Tyson and Harry Belafonte.

“It means I’m a part of history. This is an historic night in American cinema. It’s never been done before. So I’m honored and humbled that my brother asked me part of it,” Lee told Variety before being honored with soundstage No. 10.

The reveal of each soundstage and the star it honored was accompanied by a fireworks display and a round of massive applause from the A-list crowd. Perry also immortalized the late Ruby Dee and Ossie Davis, Della Reese, John Singleton and Diahann Carroll, who passed just before the ceremony on Friday.

Of celebrating Carroll’s legacy through the event, Perry said, “It’s sad news, is exactly what I thought at first, but then I looked at her 84 years on this planet. I looked at all that she was able to do. I looked at the bridges and the barriers that she broke just for me to be in this moment. So I’m celebrating it.”

Tiffany Haddish considers Perry a mentor after filming “Nobody’s Fool” on the lot. “Every time that I came in to work here at Tyler Perry studios, it was the biggest smile on my face. Cause I know the history of this place — It was a Confederate union military base,” Haddish recalled. “Trying to keep us enslaved. Now it’s owned by a black man.”

One attendee called the event “the black Met Gala” — but in actuality, the guest list gave the event the feel of the Oscars, Emmys and Grammys combined.

Continue on to Variety to read the complete article.

From Tragedy to Triumph, How One Entrepreneur Hooked Major Retailers

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One entrepreneur, Joe Pippins, holding his fishing caddy

Millions of people throw their hat into the ring to become entrepreneurs. Most of them, however, don’t make it far before they walk away, giving up on their business-owning dreams. One entrepreneur, Joe Pippins, has defied the odds and tragic situations that could have held him back, and now his business is being taken to a whole new level. Within the last few months, he entered into partnerships with four major retailers to have his line of products, The Fishing Caddy, in their stores around the country.

“I grew up in the inner city and had to learn how to make my way, taking scraps, being the butt of jokes, and learning to earn money on my own,” explains Joe Pippins, creator and founder of The Fishing Caddy. “It’s my childhood and ingenuity that has helped me overcome and go on to succeed. It’s all been a journey and learning experience.”

Pippins started selling toys out of his bedroom window when he was in the third grade. When he was in middle school he learned that he could make money selling candy. Not only did he sell it, but he had a crew of friends selling it, too. Growing up poor, and at one time being homeless, he used those lessons to fuel his motivations to succeed. He learned how to make money, as well as manage it. He also learned some lessons along the way, such as never leaving anyone else in charge of your profits.

As an adult, he had an entrepreneurial dream and invented The Fishing Caddy, which is an all-in-one fishing system. But the road to success was bumpy and he had a lot of things that could have held him back.

In the last two years, while trying to launch his business idea, his younger brother was a victim of gun violence, and his mother passed away. Then he experienced another major loss when the man, Curt Robertson, who taught him how to fish and was also his youth soccer coach died. These tragedies made him question his goals and consider giving up.

“I’ve learned so much about giving it everything you can and working toward the things you want,” added Pippins. “It’s important to know that you can’t control where you were born or the environment you were raised in, but through hard work and a take no prisoners mentality you can achieve the things you desire.”

Pippins dream came when he entered into the partnerships with major retailers, each of which will be carrying five of his fishing products. The Fishing Caddy system, as well as his single rod mounts, anywhere rod holder mounts, and anywhere cup holders, will all be sold in Ace Hardware, Bass Pro Shops, Cabela’s, and Scheels All Sports at locations around the country.

The products will be in stores in time for consumers to do their holiday shopping, giving them great present options for the estimated 46 million Americans who participate in fishing. The Fishing Caddy makes a great gift, because it will help ensure fishing trips are less stressful and will be enjoyed more, because it’s been designed for organization and to improve the anglers’ experience. The caddy is the world’ first all-in-one fishing system, offering a padded seat top or tackle box lid, a built-in cup holder, a life well for the fish caught, two rod holders, LED lights, and more. The water weight prevents it from tipping over, making a great piece of gear for sharing with a family that loves the outdoors.

The Fishing Caddy, which ranges in price from $69.95 to $129, was expertly designed for all types of fishing, and can be used by anglers of all ages. The organization system gives people everything they need for a great fishing experience. The fishing system has been designed to help make fishing more enjoyable, and give people more time to fish, rather than track down and organize their tackle and supplies. The Fishing Caddy is available online at Amazon, Etsy, Ace Hardware, Bass Pro Shops, Cabela’s, and Scheels locations, and at the company website: thefishingcaddy.com.

About The Fishing Caddy

The Fishing Caddy is the world’s first all-in-one fishing system. Created by Joe Pippins, the caddy offers anglers an easy and simplified way to head out fishing. Features on the caddy include two rod holders, a cup holder, live well for storing fish, tackle box, and a padded seat option. The Fishing Caddy is made in the USA and comes with a two-year warranty. For more information, visit the site at: thefishingcaddy.com.

Source:

The Outdoor Foundation. 2015 Special Report on Fishingtakemefishing.org

Over 6,000 Minority Business Enterprises and Corporate Partners Attend National Conference on Supplier Diversity in Atlanta

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minority business owners shaking hands at conference

On Sunday, October 13, the National Minority Supplier Development Council (NMSDC) kicked off its annual conference and business opportunity exchange in Atlanta. 

With over 12,000 certified minority-owned businesses representing millions of consumers, NMSDC is the largest and most successful non-profit advocating for minority entrepreneurs in the country. 

The conference draws over 6,000 minority-business owners and corporate partners from around the nation.

“Economic inclusion is one of the most urgent issues we face to ensure opportunity and prosperity for all Americans,” said Adrienne Trimble, President of NMSDC. “Our numbers prove our success in this area.

In 2018, we executed $400 billion in revenue for minority-owned businesses. Some 1.6 million U.S. jobs were created, resulting in $96 billion in wages earned.

Who: National Minority Supplier Development Council

NMSDC President: Adrienne C. Trimble

What: 2019 Conference and Business Opportunity Exchange

Where: Atlanta, GA Georgia World Congress Center

When: October 13 – 16, 2019

Click here for the full conference schedule

Why: Economic inclusion for all Americans is one of the most critical issues of our time.

About NMSDCNMSDC advances business opportunities for certified minority business enterprises and connects them to corporate members. To meet the growing need for supplier diversity, NMSDC matches its more than 12,000 certified minority-owned businesses to our network of more than 1,450 corporate members who wish to purchase their products, services and solutions. NMSDC, a unique and specialized player in the field of minority business enterprise, is proud of its unwavering commitment to advance Asian, Black, Hispanic and Native American suppliers in a globalized corporate supply chain.

Alkaline Water Acquires Mark Wahlberg, Diddy Backed Aquahydrate

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Mark Wahlberg (L) and Sean Combs visit Extra at The Grove holding their water bottles

The Alkaline Water Company recently announced its acquisition of Aquahydrate, the Los Angeles-based bottled water company backed by celebrity investors like actor Mark Wahlberg, Sean “Diddy” Combs and fitness influencer Jillian Michaels.

Alkaline Water, the Scottsdale, Arizona-based maker of mineral-enhanced water Alkaline88, is completing the purchase for an undisclosed sum. The hope for the merger is to expand into more packaged water offerings, with upcoming launches that “will focus on CBD-infused products due to increased demand and popularity for functional wellness beverages.”

“When Sean and I first got involved in the business, our vision was to build a lifestyle company focused on health and wellness, and that’s what we’ve done,” Wahlberg said. “The Aquahydrate and Alkaline88 brands align well and will support exciting innovations in flavors, sparkling and CBD products.”

Interestingly, Alkaline Water also stressed its intention to comply with regulators when releasing the planned CBD products. The company stated that “Alkaline intends to comply in full with all federal, state and local laws, rules and regulations as Alkaline develops its CBD-infused products.”

Wahlberg, Diddy and Michaels also serve as Aquahydrate’s ambassadors, giving Alkaline Water a slew of added social media clout via their massive followings. Not to mention, the associated “celebrity friends,” including Beyoncé, who have been spotted drinking and endorsing Aquahydrate. The buzz has helped the company quickly gain distribution deals with national retailers, including Walmart and Target.

Continue on to The Observer to read the complete article.

The Key Job Search Skill You Never Knew You Needed

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Professional Black Man Standing Outside the Office

As a job seeker, you need to develop an important set of new skills. Job search requires self-promotion! You must learn how to think like a marketer and learn the basics of selling!

Why? Because you are selling… you.

By Hannah Morgan

It is going to take a lot more to separate yourself from the other candidates looking for the same job you are. And because hiring managers need to be able to justify every expense and see a return on their investment.

Hiring a new employee is one of the greater risks employers take. Make it easy for your future hiring manager. Explain how they will benefit financially from hiring you.

Self-promotion skills pros have mastered: People with a background in sales understand basic sales principles and know how to build a sales funnel. They understand lead generation. Job seekers are sales professionals and should understand what the job duties are in their new role. Self-promotion is merely applying those principles to one’s self.

The responsibilities of a sales professional closely mirror those of a job seeker:

  • Develop new and manage existing relationships
  • Perform prospecting on the phone and in person
  • Strategically manage online and offline brand promotion
  • Increase contact volume and enhance awareness in the community
  • Plan and implement a marketing strategy/campaign
  • Write strong technical and marketing materials
  • Monitor activities and performance

Identify leads. Just as sales professionals must identify the companies who need their product or service, you must identify companies who could use your services.

Sales professionals develop a large pipeline of potential customers, not just those who have an immediate need. Their prospective customer is anyone who could potentially use their product. The million-dollar question is: How?

They find new ways to identify customers. One way is by identifying similar products they may use. In your case, look at companies who already employ people who do what you do. Search LinkedIn for job titles and see which companies have your job. Or you could look at what companies are doing. Are they growing? Did they win a new contract? You can identify companies that will for the problem your services solve.

Once you have identified these targets, create a sales pitch for each individual company based on what they would gain by using your service.

Brand promotion. As you know, you have a personal brand or personal reputation. Self-promotion means strategically managing this and promoting it within the community. Salesmen go to trade shows, industry events, and local events. Likewise, you should seek opportunities to attend and perhaps even speak at events in your area of expertise. Get out of the house! And don’t forget to build a reputation online.

Strong communication skills. Every email, pitch, and proposal a salesperson sends and every conversation determines whether they will close the sale or not. Learn how to write and speak clearly and concisely. Write your message so that a prospective employer can see your value. In other words, explain the benefits of hiring you, not just your features (skills and abilities).

Have a strategy you can measure. A self-promotion strategy is more than applying to every job that looks interesting. Purposely focus on companies and people who you know could use your services. We call this target marketing and it happens in advance of a job posting. Are you measuring these activities?

  • How many people did you reach out to this week?
  • How many jobs did you apply to?
  • Did you have any interviews this week?
  • How many hours did it take you to do all this?

Have you ever seen a sales professional’s weekly progress report? These are the kinds of metrics they are asked to track. You should, too.

Thick skin. The one attribute salespeople have, which will serve you well, is the ability to deal with rejection. It is part of their job, and you will experience it, too.

Salespeople realize that not every opportunity becomes a sale. As a job seeker, not every lead or every interview will translate into a job offer. Be prepared for this. Learn how to cope with the fact you may never know the real reason you weren’t selected for a job.

Just keep moving forward, adapting your self-promotion strategies to favor those that are successful.

Source: Careersherpa.net

20-Year Home Inspection Pro Becomes Franchisee With #1 Home Inspection Company

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Kareem Mincey standing in front of home inspection logo background wearing his uniform

After devoting over twenty years to the home inspection industry, 47-year-old, Kareem Mincey, decided that it was time to go into business for himself.

Recently, Mincey launched his own Pillar To Post Home Inspectors franchise.

Pillar To Post Home Inspectors is the brand to which more than three million families have turned to for 25 years to be their trusted advisor when buying or selling a home. Consistently ranked as the top-rated home inspection company on Entrepreneur Magazine’sannual Franchise500, Pillar To Post Home Inspectors is enjoying its 19th year in a row on that list.

If ever there was a hand-in-glove scenario for the Pillar To Post Home Inspectors franchise model, Kareem Mincey epitomizes it. His professional experiences as a claims adjuster, home inspector and project manager provides the ideal foundation upon which to build his business. “Having been responsible for inspecting and estimating property and casualty claims with roofs, attics, basements, and crawl spaces for the past two decades, I feel like I am ahead of the curve,” quipped Mincey when asked about his new business venture. Mincey was also required to be available for 24-hour emergency response services, which might come in handy as a new business owner. “Sales, marketing and even accounting were part of my role as a project manager,” said Mincey, which further indicates his preparedness for this new role.

A professional evaluation both inside and outside the home is at the core of Pillar To Post Home Inspectors’ service. Pillar To Post Home Inspectors input data and digital photos into a computerized report that is printed and presented on site. All information is provided to clients in a customized binder for easy reference, allowing homebuyers or sellers to make confident, informed decisions.

Mincey is accustomed to visiting job sites, preparing work-orders, estimating, scheduling and following projects through to completion. “All of my past experiences are going to help me be a better business owner,” said Mincey. “Not only do I have the practical experience, but my background in this industry has also taught me invaluable lessons about the importance of documentation, follow-up and most importantly, exceptional customer service. You can be great at what you do, but if you don’t do it with a smile and a can-do attitude, you’re not going to get very far for very long.”

Mincey researched many franchise models before selecting Pillar To Post Home Inspectors. “I ultimately decided on Pillar to Post Home Inspectors because of its history and reputation in the industry, and with 20 years of industry-specific experience of my own, I felt I would have more time to focus on aspects of growing the business and serving my community,” said Mincey.

About Pillar To Post Home Inspectors®
Founded in 1994, Pillar To Post Home Inspectors is the largest home inspection company in North America with home offices in Toronto and Tampa. There are nearly 600 franchises located in 49 states and nine Canadian provinces. The company has been named as Best in Category in Entrepreneur Magazine’s Franchise500® ranking for 19 years in a row. Long-term plans include adding 500 to 600 new franchisees over the next five years. For further information, please visit pillartopost.com. To inquire about a franchise go to pillartopostfranchise.com.

Twitter Is Raving Over Angela Bassett’s Powerful Speech at the Black Girls Rock! Awards

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actress Angela Bassett speaks onstage wearing sequined outfit

Some are born icons, some eventually achieve icon status, and some have icons thrust upon them. Such was the case with Angela Bassett, who became the recipient of the Icon Award, the highest accolade at the 2019 Black Girls Rock! event.

After Academy Award–winning actress Regina King introduced Bassett to the audience, the actress delivered an empowering acceptance speech, in which she discussed the winding road to finding her life’s purpose and what it means to stand in the face of adversity as a black woman.

“My purpose as a black woman, as an actress, has always been to portray excellence on the screen, to be proud, unapologetic, and without regret,” said the Black Panther queen.

“It hasn’t always been easy. And there have been tough times, days when the phone didn’t ring, even after What’s Love Got to Do with It, as well as moments of uncertainty and of doubt,” Bassett said.

“But what women like my mother, Betty Jane, and my Aunt Golden taught me is that there will be times when you seemingly face insurmountable obstacles, but that’s when you dig deep into your soul for the courage and the fortitude … .”

She additionally thanked her family for “giving me the opportunity and the space to be a black girl who rocks.”

Later, she urged the audience to persistently remind the world of their worth and irreplaceability. “When you’re told you’re not good enough, you tell them, not only am I good enough, I’m more than enough,” she said. “When they say send her back home, you tell them, I am home. I am the foundation of what you call home. When they tell you that you’re angry or nasty, you tell them that they’re mistaken. This is me. This is me being resolute and standing firmly in my truth. And when they say you’re not beautiful, you tell them that you are the descendant of royalty.”

Continue on to Harper’s Bazaar to read the complete article.

Viola Davis To Play Michelle Obama In New Showtime Series

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Michelle Obamba and Viola Davis pictured side by side

It’s fair to say that the next potential next TV role for Viola Davis will come with a lot of pressure.

The actress has signed on to play former First Lady Michelle Obama in a series titled “First Ladies” which is in the works at Showtime.

The network has given the prospective one-hour drama a three-script commitment, with novelist Aaron Cooley on board to write and executive produce.

The series will peel back the curtain on the personal and political lives of First Ladies from throughout history, with season one focusing on Eleanor Roosevelt, Betty Ford and Michelle Obama.

“First Ladies” will turn it lens on the East Wing of the White House, as opposed to the West, where many of history’s most impactful and world changing decisions have been hidden from view, made by America’s charismatic, complex and dynamic First Ladies.

The series hails from Showtime and Lionsgate Television.

Continue on to Variety to read the complete article.

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