Methodology

OTP Methodology 2012

Each year, Olive Tree Publishing, Inc. (OTP) and it's three diversity magazines conduct select evaluations of the nation’s Emp loyers, Supplier Diversity Programs and Executives, Industry Leaders, Colleges, Universities, MBA Schools, Law Enforcement and Government Agencies. The evaluations also integrate findings by each magazine independently to identify "Best of the Best" in relation to outreach and accessibility to the African American, Hispanic/Latin and Female population. These non-biased studies are a valuable resource for the publication's readers, jobseekers, business owners, students, senior management, and consumers. The goal of the annual evaluations is not only to bring the latest information and guidance to our readers, but also encourage active outreach and diversity policies among corporations and government agencies. The studies are further designed to assist corporate and government leaders in evaluating their ranking by comparing and contrasting to their peers the success achieved within their industries and their measurement in diversity.

An invitation to participate in the annual review surveys is available online at www.blackeoejournal.com, www.hnmagazine.com and www.professionalwomanmag.com.  Invitations are also sent out annually via email directly to Chief Diversity Officers, Human Resource Directors, Talent & Acquisition Managers, Supplier Diversity Directors, Deputy Council, PR/Advertising Agencies and Corporate Affairs Personnel within or on behalf of each organization. Approximately 900 selected emails are sent by invitation for this survey. The initial study begins in March and is completed and published in the summer and fall issues of the same year. Each company is given approximately three months to complete each survey and there are roughly 15-30 questions depending on the category.  Questions are specific for each category: Employer, Supplier Programs, Corporation by Industry, etc. Many of the questions change from year to year.  For the current year's survey, we found that the most valuable question asked was, “Why do you believe your company should be recognized as a Leader?”  Because the answers were inspiring and informative, next year's survey will include a release authorization to publish selected responses.  We believe this question is important because while some companies may not yet have the results they desire, they are actively seeking, showing support, offering assistant, opportunity, and contributing financially towards community and diversity inclusion.  Many of the programs being offered to women and minorities are worthy of recognition and may be helpful in